Digital marketingis an umbrella term for the targeted, measurable, and interactive
of products or services using digital technologies to reach and convert
leads into customers and retain them. The key objective is to promote
brands, build preference, engage with customers and increase sales
through various digital marketing techniques. It is embodied by an
extensive selection of service, product, and brand marketing tactics,
which mainly use the Internet as a core promotional medium, in addition
to mobile and traditional TV and radio
